Intro to radio
BBC Sounds 1) The article suggests that BBC radio is in rude health as it has half the national market with dozens of stations reaching more than 34 million a week. The problem is that ever since the BBC was founded almost a century ago it has been based around an era of broadcasting that was designed towards a comprehensive offering, a shared listening and then viewing experience. 2) Theres only a percentage of just 3% of under 35s use the iplayer catch up radio app which will soon be axed. 3) BBC sounds is a new app and website that brings radio live streams, catch-up services, music mixes and podcasts all together. 4) Audiences nowadays listen to radio content through they're phones on several apps like Spotify and Apple podcast. 5) Jason Philips suggests that theres a need to reconsider entire tone of how the BBC tells stories shifting away from rigid formality. He said that "if it wants to attract the precious under 35 audience it has to be a warmer more story led journe...