1) The purpose of music is to sell products. This can be products featured within the music video, the album, merchandise (T-shirts) or maybe even to sell tickets to an upcoming tour. 2) Prior to the digital age acquiring full access to a song with it only being available at certain times that had to be approved by a record company. New technology has eradicated this previous problem with audiences being able to access music from anywhere and at anytime using apps like Youtube. 3) The major record labels behind VEVO are Sony entertainment, Universal music group and Abu Dhabbi 4) Some of the key conventions of a music video are a performance element being ingrained inside the video(close ups of artists),Camera shots (links to performance element),Movement of the camera itself having a narrative, Costume associated with the genre, 5) Narrative can be used within a music video to tell a story revolving around the performer or to make a statement as the world around us. A ...
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